It all starts with an idea.

The graphic size(s), resolution Image ResolutionDetermines how much information an image holds. It corresponds to the number of pixels per inch (PPI) on screen and dots per inch (DPI) in print. Images on the web are 72ppi, and in print 300ppi/dpi.(s), file format Image File FormatsFall into two different categories: raster and vector images. Raster images are made of pixels to form an image and become blurry when enlarged. Common raster file formats are GIF, JPEG, TIFF & PNG. Vector images are stored as equations and will retain their quality when enlarged. Common vector file formats are EPS, AI & PDF.(s) & purpose are specified.

One or more images provide the basis for the graphic.

An estimate is provided to the client for the graphic.

Preliminary drawingsPreliminary Drawings/SketchesSmall, rough sketches that give a quick representation of a design. They allow for rapid concept development and help map out the general layout of a finished work. are made & depending on feedback from the client, revisions may be made.

After the client approves the preliminary work, the graphics are refined & finalized.

The client is given the opportunity to request up to three minor revisions.

Once the client approves the graphic, it’s sent to them.